Stylumia Curating an intuitive experience for fashion brands & designers to browse insights
Curating an intuitive experience for fashion brands & designers to browse insights
Project Overview
Stylumia is a unique systematic fashion AI platform for trend forecasting, and demand sensing from design to consumer value chain. It leverages the power of a proprietary AI model to improve product assortments, optimize inventory management, and offer the most accurate customer-driven fashion forecast in the industry.
Challenge
Stylumia is singularly focused on offering the world’s smoothest user experience for making data-driven decisions with the consumers at the center. To achieve this, customers need to answer complex and unanswered questions without worrying too much about the nitty-gritties of data analytics with the help of platforms that efficiently secure data and reflect AI-generated analysis.
The goals defined by the company were to stretch across all brands and business segments and to create a visual experience that was intended to cater to all age groups and was flexible across formats.
Serving world-class brands, managing a substantial amount of data and insights, and incorporating tons of user actions on a single page was among the most difficult set of problems we tackled. The requirement for UI/UX was quite diverse too because of various kinds of customers and stakeholders using the platform i.e. brand administrators, clients, etc.
Our Solution
While the product had an edge over other competitors in the market, it lacked a good design. We designed the complete product from scratch and worked on seamlessly integrating more features. Along with experimenting with the designs and prototyping to appease the target clients of Stylumia, we helped develop Shoot & Discover, a game-changer lens that can be used to detect products, purchase locations, similar articles, etc. with a single click. Even though the user journeys were equally complex, we made the decision-making effortless with a smooth UI.
